Posting "faceless" YouTube videos is making people a lot of money

GM. This is Work "After" Work, the newsletter that's as addicting as binge-watching your favorite TV show, except instead of drama, we bring you side hustles that put money in your pocket!

Happy Friday Eve! Here’s the docket for today:

• 🙈 Faceless YouTube channels

• 😂 Meme of the day

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SILENT + FACELESS = 💰

Today I’m going to drop a bombshell on you. Are you holding onto your seat? Alright, here it goes…

People are creating YouTube channels where they never show their faces or even say one word… and they’re making over $500,000 a year.

Take TheRelaxingEnd, for example. This channel has 9.6M subscribers and posts unboxing tech videos. No sound, it’s like ASMR but opening packages edition.

And get this, TheRelaxingEnd accumulated 5 million views in just the last 30 days. Take a wild guess at how much that adds up to monthly.

~$1k - $22k with Youtube Adsense alone! Add the commissions they get from affiliate links and sponsorship deals and boy, oh boy - they’re making money.

Another good one to look at is World According to Briggs.

This channel has 1.3M subscribers and 4M views in the last 30 days.

“Wow, that’s a lot. They must do amazing unique content.” Nope.

It’s just voicing over clips that everyone on the internet has access to. Their specialty is compiling these videos and making interesting content out of them like “Top 10 Beach Towns NOBODY Knows About”

Wanna guess how much this channel makes?

$1k - $16k a month!

So how can you create your own YouTube channel doing this?

Well, the first thing you can do is stop thinking that it’s too late to get into YouTube. I started a few years ago after the “adpocalypse” and when it was as saturated as ever. All the big names (David Dobrik, Jake Paul, Casey Neistat) were still making videos and I managed to get 130k subscribers.

It is doable, and if I could give you one tip, it’s consistency.

That’s this chart in one word - it’s a slow grind.

Here’s how to get started:

1. Find your niche

Whether you’re going to do tech unveilings, “top 10” list-style videos, or meditation-videos, pick something you’re interested in and actually enjoy.

Why? Because we all get that “honeymoon” phase when starting something new and we all know it dies eventually. Picking something you’re interested in will make it easier to keep going and who knows, maybe you were just 2 videos away from one popping off and giving you a boost in subscribers to keep going.

2. Scope out your competition

What is your competition doing that you aren’t? Go through their videos from years ago to see what they were doing compared to now.

You’ll likely see a big difference because they learned what works and what doesn’t. Take notes and don’t make those same mistakes.

From experience, you need to have great thumbnails if you want any chance at succeeding on YouTube. If no one clicks, you can’t get views.

A good thumbnail has:

• Strong contrast (it pops out at you)

• Is unique (you haven’t seen every other YouTuber do the same thing)

• Very few words with high impact

• Right size (per Youtube Guidelines, 1280x720 px)

You can use Snappa or Canva to create fun thumbnails but it’s much easier if you outsource this. You can find hundreds of thumbnail creators on Fiverr or Upwork that do this as their main job. They’re relatively cheap and very good (this is what I do).

Now I also noticed that most of these faceless and voiceless YouTube channels use some form of background music to keep viewers interested… since after all, they don’t have a face to look at.

There are a ton of free non-copyright sources to find sounds but there are also paid versions like Epidemic Sound that has an infinite library of royalty-free music. It costs $9 per month but new subscribers do get one month free.

Pro-tip: Start every video with a good hook. (Captivating your viewers in the first 10 seconds can lead to a 95% increase in watch time.)

3. Create a repeatable process

As I said, consistency is key. And that’s not just because your viewers will see you more. The algorithm rewards you for it.

It also rewards you for:

• Watch time (how long viewers watch your videos for)

• Click-through rate (the percentage of people clicking on your thumbnail)

• Subscriber count

• Video quality

• Engagement (comments, likes, and shares)

Once you’ve chosen a YouTube channel niche, set one day aside to find and research content for your videos. Maybe another to put the video together and edit it the next day using tools like Premier Pro, which costs $22.99/month.

Or, you can outsource the editing to freelancers on Upwork or Fiverr. You can expect to pay around $16 - $50 an hour.

I won’t sugarcoat it; growing a channel is not easy. There’s a lot of trial and error, but it is doable AND extremely worth it if you succeed. It’s literally changed my entire life and I’m forever grateful for it.

Make it big and just like TheRelaxingEnd, companies will pay you to make unveiling videos about their products. And from personal experience, these aren’t small checks… I’m talking thousands of dollars for just one video 😏

And that’s all I’ve got for your beautiful face today. Happy hustling 💪 

MEME OF THE DAY

😂😂 

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That’s a wrap ladies & gents! Enjoy your weekend :)

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.