Make $1k an event with this wedding side hustle
your guide to getting started and finding customers
GM. This is Work "After" Work, the newsletter that’s as valuable as your grandma’s secret recipe book.
Happy Hump Day! Let’s jump in:
👰♀️ Wedding pop-up carts
😂 Meme of the day
POP UP AT A WEDDING!
If you’re looking for me at a wedding there’s one place you can find me… on the dance floor🕺
Weddings aren’t only a blast, they’re also one of the biggest expenses a couple will make with an average spend of $30k.
This doesn’t mean soon-to-be married couples cut back on spending though. If you’ve been dreaming about your big day since you were sixteen, it's only natural that you'd go to any length to make it happen, even if it means exceeding your budget.
Plus, it helps that on average 52% of wedding expenses are covered by the parents.
Put this together and you get couples who are eager to splurge on items that will set their wedding apart from the rest.
It doesn’t have to be anything crazy. It’s the little things that count… like a beautifully designed pop-up dessert stall that upscales a wedding and adds that special touch.
You've probably seen one at a wedding before, and I bet you didn’t know it could be a lucrative side business!
With so many dessert options available, the kind of treats you can serve in your pop-up cart is truly limitless.
Chocolate covered fruits
You name it
Many couples even include desserts made from family recipes, evoking childhood memories and paying homage to their heritage. And if the couple is open to the idea, serve unique dessert options from their culture!
Pro tip: make sure you have many desserts to choose from!
How much can you charge?
The amount you can charge varies according to the dessert you offer. But your average pricing can range from $5 to $11 per person, meaning the more wedding guests attend the event, the more money you make.
You can even charge for travel, extra menu selections, wedding duration, or table setup.
Strictly charging per head, if you cater for a 100 person event, you can earn $500 - $1,100 per wedding. Meaning you’ll probably be looking at around $250 - $550 in profit (assuming half your revenue is spent on food and supplies)
Your pop-up cart
Here’s the deal: these pop-up carts are expensive. But they don’t have to be.
Here’s two options to save money:
Use a table, backdrop, and some cake platters like the one below.
DIY your own by finding a used one on Facebook marketplace. Then fix it up with some new paint and decorations!
Start cheaper then as you scale look to upgrade to a nicer looking booth.
Getting customers for a new business can be challenging, but fortunately, you have me as your personal investigator.
Here are 4 practical methods to assist you in finding your first customer in a matter of days:
Word of mouth: Only a few options can compete with spreading the word about your business to others. Tell your friends and relatives about your new venture; there's a good possibility they know someone who is getting married and can recommend you. Once you've gained a few customers, encourage them to tell their friends and family about your excellent service. You can even give referral bonuses for referring new clients.
Attend local events and bridal shows: Yes, networking in the real world can be a goldmine. So, whip up dessert samples, head to the next show in your neighborhood, and connect with potential clients actively planning their weddings. Place a sticker with your IG page on the table or distribute business cards. If your deserts rock, couples will reach out for your services.
Wedding directories and websites: Listing your business on wedding directories and websites like WeddingWire or The Knot is another great way to find customers. Why? These sites attract engaged couples looking for wedding vendors, and they might be interested in your services. Keep in mind with this option you’ll most likely have to give a cut to the site since they gave you the lead.
Social media marketing: We can't forget about the new hip kid on the block – social media. Use channels like Instagram, Facebook, TikTok, and Twitter to advertise your business. Post photos of your treats and information about your business, and use hashtags to reach potential clients.
Combine these methods to increase visibility and new customers to your wedding pop-up dessert cart business.
Now if you’ll excuse me I just heard Pitbull aka “Mr. Worldwide” come on.. gotta run! 🕺
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MEME OF THE DAY
😂😂 we’ve all been there
Don't be suspicious, don't be suspicious
— Aidan (@BranniganAidan)
Apr 22, 2023
That's all I got for ya today folks!!
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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.