💃 How to profit big with dance classes

GM. This is Work "After" Work, the newsletter that has you doing a happy dance when you receive it.

Don't be shy now.

Happy hump day! Let's jump in:

• 💃 Dance fitness

• 😂 Meme of the day

Before the heat: to the 104 new readers since my last email - Welcome to the WAW fam! 😊 

JUST DANCE!

Who doesn’t love to dance?! And I’m not talking about the renegade for all you TikTokers… although I can do a pretty mean one.

Dancing is catching a lot of steam and not only because it’s fun, but healthy too!

Research has linked dancing to improved physical and mental health. One study with 521 participants found that over 80% achieved their target heart rate through dancing.

The pandemic caused people to become more health conscious, as shown by the search results for “dance fitness classes near me” roaring back after the pandemic.

Pair this with loneliness being a huge challenge today, and I think there’s a huge opportunity here.

A dance fitness class! Scratch that. A fun freakin fantastic dance fitness class!

Here's the deal. People want to stay healthy but don’t want boring go-through-the-motions workouts. They want fun activities that give them a sweat while providing a sense of community.

It’s proven dance helps with emotional, social, cognitive, and physical health and well-being.

For instance, dancing three days a week can lower cholesterol levels and boost body composition. The brain is less likely to age with dance workouts than with endurance training. These are all the things you can use to market your class.

Wanna see someone who's already doing this?

Take Katie Groven, a trainer who has grown her dance fitness business into a household name.

With over 45k followers on IG, Katie offers membership programs at $12 a month or $100 a year, a 60-minute coaching call for $75, and training plans capped at $85. Put it all together, and she's most likely making more than $5k a month!

The best part is that you don't need too much to start.

If you're staying remote, like Katie, and have an outdoor or indoor space to set up a camera and dance, you're good to go.

If you want to do this in-person you have two options:

1. Get a gym to allow you to run a class in their space.. for a cut of course

2. Rent a space on a per-class basis - this could be expensive depending on where you live (like in a major city)

Here's a few things I noticed when looking at dance fitness trainers running their businesses:

#1 Niche is everything

Starting small is an advantage. Remember, less is more.

Don't try to cover all the dance styles because you're scared of having a small market. In fact, it boosts your chances of others recommending you because niches create loyal customers.

The most popular dance fitness classes are:

• Zumba

• Barre

• Hip Hop Dance

• Bollywood Dance

• Latin Dance

• Jazzercise

#2 Be specific with your audience

Think about who you want to attract to your classes. Who will resonate most with the niche you choose? Do you want to serve men, women, or both?

Try to narrow your target audience as much as possible so that your marketing efforts can be directed toward people who are most likely to purchase your service.

You can break up your ideal audience into a list using these characteristics:

• Location

• Hobbies/interests

• Needs

• Income

• Professional life

#3 What's your rate?

A question you'll get every day.

Create a pricing model based on the value you’re offering people.

If you're running the business from home, charge less. If you're using a rented space, charge more.

The average hourly rate for dance fitness instructors in the US is $24/hr but this varies between $15 to $35, depending on skills and experience.

I'd take a page from Katie's book. Charge the same flat fee per attendee and then offer up-sells for personal coaching and personal workout plans.

#4 Marketing is key!

Just like Katie, hop on socials and do #Shorts, TikToks, and Reels. You can even try posting your shorts as ads on Facebook and see if there are any takers. If you're going remote, this is the way to go - you'll build your brand as you go.

If in-person is calling your name then you need to get creative.

Here's 3 ways I can think of:

1. Ask your inner circle - this is always the easiest and fastest way to get going. Friends and family may know people who are interested

2. Go to gyms and give them a cut of any classes you teach. At my gym an outside pickleball trainer is charging $20 a head to learn the sport

3. Hop on your local area's FB Groups or NextDoor and let your community know

Don't underestimate the power of social media and advertising. Give away prizes and create interactive content to encourage users to engage with your page. You can also provide loyalty programs and collaborate with influencers in your industry to promote your brand.

And don't forget, this is fun. Imagine running a dance class full of healthy and happy people... that sounds like a lot of fun to me!

Now give me your best dougie 🕺

PS: I hope you all have a great Thanksgiving with friends and family! 😊 See you next week.

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MEME OF THE DAY

Apparently, Sam Altman is back as CEO of OpenAI and the board that originally fired him has been replaced. Crazy crazy 😂😂 

That's a wrap ladies & gents!

DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.